HOME | Ad Sizes

Super Banner/Leaderboard
Dimensions: 728x90 Size: 20K Formats: GIF, Animated GIF, JPEG, HTML (with gifs or jpgs), Flash Locations Ad Appears: Hearst Detail Pages, Post Detail Pages, Weather Maps and Radar Pages, *some channel sections are excluded

Important Notes

Animations: Animated GIF's can cycle a maximum of 4 times with a 2 second pause between each cycle. Additionally, the last frame of the animation should contain all of the pertinent information for the ad. Animation length must not run longer than 15 seconds.

Borders: Ads with white backgrounds should have a one-pixel border around the graphic's perimeter. This border can be created within the graphic. The inclusion of the border must not exceed the ad's dimension restrictions.

Flash and Rich Media: All Flash ads must gracefully degrade to support older browser types. The use of a static GIF image of the last frame of the Flash movie will suffice. Please note that .FLA and .SWF files will be needed for all Flash files. Back Up .gifs or .jpgs are required for all flash IAB ad units.