Hearst Only Ad Specs

IAB AD Units
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
Super-Banner AKA: Leaderboard click here for example	728x90	20K	GIF Animated GIF** JPEG HTML (with gifs or jpgs) Flash	All Index and story pages, slideshows and video player
Skyscraper click here for example	160x600	20K	GIF Animated GIF ** JPEG HTML (with gifs or jpgs) Flash	All Index and story pages, slideshows and video player
Display Ad AKA: Square click here for example	300x250	20K	GIF Animated GIF ** JPEG HTML (with gifs or jpgs) Flash	All Index and story pages, slideshows and video player

Homepage Local Titlebar Richmedia
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
Part 1: Titlebar Logo click here for example	100x34	4K	.png only	Homepage Only Local ads run on local headlines widget
Part 2: Rich Media Drop Down click here for example	320x130	20K	swf file 12 fps for 8 seconds which means it should be 96 frames in length Stop action should be included on the last frame	Homepage Only Local ads run on local headlines widget

Section Sponsorship - Index page
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
Part 1: Sponsorship Header click here for example	320x80	10K	GIF Animated GIF ** JPEG Flash	Main Section Pages (index pages) above tab box in second column
Part 2: Titlebar Logo click here for example	100x34	4K	.png only	Main Section Pages (index pages) on top titlebar in the second column * if top widget is a sales widget placement can be dropped.

Section Sponsorship - Detail page
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
Part 1: Sponsorship Header click here for example	250x80	8K	GIF Animated GIF ** JPEG Flash	Sponsored Section Story Pages (detail pages) in story at top right
Part 2: Story Footer Logo click here for example	100x34	4K	.png only	Sponsored Section Story Pages in footer area(detail pages) * appears on every story in the section.

Local Text Blurb
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
Part 1: Image click here for example	80x60	4K	GIF JPEG	Channel Sections Only Right Column Top
Part 2: Text click here for example	One sentence of promotional text	n/a	n/a	Channel Sections Only Right Column Top

Content Integration Widget
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
Part 1: Image click here for example	80x60	4K	GIF JPEG	Main Section Pages (index pages) 3rd Column below skyscraper
Part 2: Text click here for example	Headline and one sentence of promotional text	n/a	n/a	Main Section Pages (index pages) 3rd Column below skyscraper
Part 3: Titlebar and Logo click here for example	100x34 image and titlebar text	image size: 4K	.png only	Main Section Pages (index pages) 3rd Column below skyscraper

Web Vision
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
Index Page Web Vision	180x135	Video in a SwF (using Sorenson Squeeze)	SWF with JPEG back up	Main Section Pages (index pages) 3rd Column above skyscraper
Weather Page Web Vision	240x180	Video in a SwF (using Sorenson Squeeze)	SWF with GIF or JPEG back up	Main Section Pages (index pages) 3rd Column above skyscraper

Video Player: Pre-roll Flash Ad
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
Flash Ad	300x250	20k	SWF	Animation time: 10 sec * The ad should have a stop action on the last frame because it will continue to display until the video is done buffering. If Ad is produced by the client, both the .swf and .fla file are required

Video Player: Pre-roll Video Ad
Ad Type	Dimensions	Size	Formats
Video Ad	320x240	Run Time:10-15 sec	Acceptable Video Ad Formats - Digitized MPEG-2 MPEG-1 AVI - HuffYUV Indeo 5.x or DivX codecs They should have a data rate of at least 1700 kbps. Acceptable Video Ad Formats - Non- Digitized DVC-PRO Beta SP on tape Note: turn around time to digitize is 5 days Examples - NEED

Flash Video
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
Flash Ad	160x120		SWF	Animation time: 15 sec * A back-up jpg, the same side as the flash, is needed and will show up after the flash video has played. Location is the top of far right column.

Video Player: Additional Information
Is Video Player Ad Clickable?	Yes If video or flash is produced by someone other than IBS, our click tracking code will need to be added to the link in order for Internet Broadcasting to track Examples - NEED
Additional Ad Positions In The Player	Leaderboard (728x90) Can be tied to run with the video or without. Note: firefox and mac users may not see banner/video synchronization.
Can Skin/Wrapper of Player be sponsored?	No
Targeting	Targeting is based on the "categories" available in the player. These mimic the main site sections for the most part: news, sports, health entertainment, etc. Ads can be targeted to particular videos or whole categories. Note: Editors have discretion to turn of pre-loading ads on news stories of serious or tragic nature, however banner ads continue to run on those videos.
Can 3rd Party Ads be targeted to the player?	Flash Ads: Yes Video Ads: No
Scheduling Info	Video Ads can be scheduled as exclusive in a category or particular video or they can be set to meet specific impression goals. One ad per session.