TARGET AUDIENCE: Adults looking for a full-sized pickup truck.
CAMPAIGN GOAL: Sell Through
Move trucks at a reduced price.
CREATIVE CONCEPT: These ads go with the client’s on-air campaign. The Big Store concept of crushing the competition is evident from the in the beginning animation. The sell through offer of a large sized truck for little truck prices speaks for itself in the offer at the end.
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CAMPAIGN GOAL: Branding, Sell Through Increase online traffic as well as dealer traffic.
CREATIVE CONCEPT: Brand and give personality to Toyota Scion of Concord. The balloon concept is meant to bring excitement to the huge savings a person can expect by buying their car at this dealership.
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