TARGET AUDIENCE: Young/Middle age males. Motorheads. People interested in auto racing, demolition, etc.
CAMPAIGN GOAL:
Information Capture, Sell Through
Get people to click to purchase tickets or enter information to win tickets.
CREATIVE CONCEPT: Having the Monster Truck driving over the pile of cars closely mimics what a viewer can expect to see at the event, thus generating excitement for a chance to win tickets.
Display Ad (300x250)
Ticket Window
TARGET AUDIENCE: Ticket buyers. People interested in events in and around the Philadelphia area.
CAMPAIGN GOAL:
Information Capture, Sell Through
Get people to click to purchase tickets or enter information to win tickets.
CREATIVE CONCEPT: The camera lens captures upcoming events and prompts a person to buy tickets for these events.
Display Ad (300x250)
McWane Center
TARGET AUDIENCE: Families. People interested in exploring the world; visitors to science centers.
CAMPAIGN GOAL:
Drive Traffic
Get people to click to purchase tickets; visit the Inside Africa Exhibit and Wild Safari IMAX Film.
CREATIVE CONCEPT: The outline of Africa visually cues the viewer what the campaign and exhibit are about. The starscape background emphasizes the vastness of the continent and its place in our world.
Display Ad (300x250)
