TARGET AUDIENCE: Young, hip, guitar players.
CAMPAIGN GOAL:
Branding, Drive Traffic
Bring people to website.
CREATIVE CONCEPT: The client wanted ad to be musical, hip and edgy. They also want a picture of a guitar, that, when someone mouses over the guitar strings, it vibrates as if they are strumming.
Display Ad (300x250)
Harris Teeter
TARGET AUDIENCE: Adults 25+
CAMPAIGN PURPOSE:
Information Capture, Sell Through
Attract viewers to ad to collect user data as well as increase brand awareness of client.
CREATIVE CONCEPT: The theme is "You buy the gas, we'll buy the groceries". Creative direction: people pumping gas into their cars - bags of groceries appearing and filling up the car - then the wording "You buy the gas, we'll buy the groceries", show the car owner with a big smile (like they just won) and then the wording "Click here to Join our e-VIC program and win a Year's worth of groceries!"
Display Ad (300x250)
VAN MICHAEL
TARGET AUDIENCE: Working Women. 25-54. Upscale, metro.
CAMPAIGN GOAL:
Sell Through Sell gift certificates.
CREATIVE CONCEPT: The interactive before and after shots allow the viewer to see what the client can offer. This approach appeals to sophisticated web users who know how to navigate around the web.
Leaderboard Ad (728x90)
