Daytona BMW

TARGET AUDIENCE: Adults 35-50. Upscale, driving enthusiasts.

CAMPAIGN GOAL:
Branding, Drive Traffic
Increase online traffic as well as dealer traffic.

CREATIVE CONCEPT: Create an elegant and classy ad that appeals to drivers who appreciate the handling and service of owning a BMW. The zooming effect is meant to simulate the pleasure of driving a BMW.

Rich Media Floater(650x350)

Moshulu

TARGET AUDIENCE: Upscale adults looking for a unique venue for a nice meal or event.

CAMPAIGN GOAL:
Sell Through, Drive Traffic
Increase awareness of the many dining and event opportunities The Moshulu can offer.

CREATIVE CONCEPT: The ad is to convey the essence of dining shipside through its color selection and animation. The interactivity of the expandable ad allows a user to get more information, at their prompting, without compromising website content.

Expandable Display Ad (300x250)

Volkswagen

TARGET AUDIENCE: Drivers looking for a sporty, compact car with zip.

CAMPAIGN GOAL:
Sell Through, Drive Traffic
Increase lease rates and online traffic.

CREATIVE CONCEPT: Draw in viewers with an edgy ad that conveys "sporty" by the use of continuously rotating tires.

Pushdown Rich Media (1000 or 700x300)

Additional Creative Examples: