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Park City
Park City
TARGET AUDIENCE: Families and people who love winter sports.

CAMPAIGN GOAL:
Drive Traffic, Sell Through

Drive traffic to the contest form and enter viewer information.

CREATIVE CONCEPT: The picture of three young people dressed in snow apparel grabs a snow lover’s attention. The animated logo is interesting and holds the viewers attention long enough to see their chance to win.

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NM Parks
New Mexico State Parks
TARGET AUDIENCE: Families and people who love winter sports.

CAMPAIGN GOAL:
Drive Traffic

Get people excited about visiting New Mexico state parks.

CREATIVE CONCEPT: The animation shows off the different activities offered by the State Park system while the colors and photos lend themselves to outdoor activities and southwestern colors.

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hawksnest
Hawksnest
TARGET AUDIENCE: Families and people who love winter sports.

CAMPAIGN GOAL:
Drive Traffic, Branding

Drive traffic to Hawksnest resort and website.

CREATIVE CONCEPT: A viewer can quickly see the winter sporting activities available to them at Hawksnest Resort. The cartoon effect and animation appeals to younger viewers likely to participate in these activities.

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