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Hearst Ad Specs

IAB AD Units
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
Super-Banner AKA: Leaderboard click here for example	728x90	20K	GIF Animated GIF** JPEG HTML (with gifs or jpgs) Flash	Homepage, all index and story pages, slideshows and video player
Skyscraper click here for example	160x600	20K	GIF Animated GIF ** JPEG HTML (with gifs or jpgs) Flash	All Index and detail pages, Treets (E-Newsletters)
Display Ad AKA: Square click here for example	300x250	20K	GIF Animated GIF ** JPEG HTML (with gifs or jpgs) Flash	Homepage, all index and detail pages (after 4th paragraph in story pages)

Rich Media
Ad Type	Dimensions	Size	Formats	Specifics
Rich Media Floater (Non-Homepage) click here for example	Ask for details	20K	SWF	Floating Rich Media ad on Section Fronts, other than homepage.
Homepage Local Titlebar Richmedia Part 1: Titlebar Logo click here for example	100x34	4K	.png only	Homepage Only Local ads run on local headlines widget
Homepage Local Titlebar Richmedia Part 2: Rich Media Drop Down click here for example	320x130	20K	swf file 12 fps for 8 seconds which means it should be 96 frames in length Stop action should be included on the last frame	Homepage Only Local ads run on local headlines widget

Section Sponsorship - Index page
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
Part 1: Sponsorship Header click here for example	320x120	10K	GIF Animated GIF ** JPEG	Main Section Pages (index pages) above tab box in second column
Part 2: Titlebar Logo click here for example	100x34	4K	.png only	Main Section Pages (index pages) on top titlebar in the second column * if top widget is a sales widget placement can be dropped.

Section Sponsorship - Detail page
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
Part 1: Sponsorship Header click here for example	250x120	8K	GIF Animated GIF ** JPEG	Sponsored Section Story Pages (detail pages) in story at top right
Part 2: Story Footer Logo click here for example	100x34	4K	.png only	Sponsored Section Story Pages in footer area(detail pages) * appears on every story in the section.

Local Text Blurb
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
Part 1: Image click here for example	80x60	4K	GIF JPEG	Channel and Editoral Sections Right Column Top
Part 2: Text click here for example	One sentence of promotional text	n/a	n/a	Channel and Editoral Sections Right Column Top

Content Integration Widget
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
Part 1: Image click here for example	80x60	4K	GIF JPEG	Main Section Pages (index pages) 3rd Column below skyscraper
Part 2: Text click here for example	Headline and one sentence of promotional text	n/a	n/a	Main Section Pages (index pages) 3rd Column below skyscraper
Part 3: Titlebar and Logo click here for example	100x34 image and titlebar text	image size: 4K	.png only	Main Section Pages (index pages) 3rd Column below skyscraper

E-Newsletters Text Ad
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
E-Newsletters Text Ad	N/A	Maximum of 150 Characters	Text	Text based E-Newsletters. NOTE: A 160x600 Skyscraper ad can run in HTML based E-Newsletters. Refer to "Skyscraper" for specs.

Web Vision
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
Index Page Web Vision	180x135	Video in a SwF (using Sorenson Squeeze)	SWF with JPEG back up	Main Section Pages (index pages) 3rd Column above skyscraper
Weather Page Web Vision	240x180	Video in a SwF (using Sorenson Squeeze)	SWF with GIF or JPEG back up	Main Section Pages (index pages) 3rd Column above skyscraper

Video Player: Pre-roll Flash Ad
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
Flash Ad	300x250	20k	SWF	Animation time: 10 sec * The ad should have a stop action on the last frame because it will continue to display until the video is done buffering. If Ad is produced by the client, both the .swf and .fla file are required

Video Player: Pre-roll Video Ad
Ad Type	Dimensions	Size	Formats
Video Ad	320x240 or greater	Run Time:10-15 sec	Acceptable Video Ad Formats - Digitized QuickTime MOV Requirements: Compression settings- Video compression type H.264 (Not H.263 or H.261) Data rate 2000Kbps or higher. Audio 44.1 kHz . Format AAC. Target bit rate 128 kbps. Frame rate 29.97 frames per second. AVI Requirements: Compression settings- Video compression type HuffYUV, Indeo 5.x, DivX or XviDcodecs. Data rate 2000Kbps or higher. Audio 44.1 kHz, mp3, 160 kbps or higher. Frame rate 29.97 frames per second. WMV Requirements: Compression settings- Video compression type WMV 9. Data rate 2000Kbps or higher. Audio 44.1kHz, 160 kbps or higher. Frame rate 29.97 frames per second. Acceptable Video Ad Formats - Non- Digitized DVC-PRO Beta SP on tape Note: turn around time to digitize is 5 days Examples - NEED

Homepage Pushdown
Ad Type	Dimensions	Size	Formats	Locations Ad Appears
Homepage Pushdown	1000x300/1000x40	30k/30k	SWF	Animation time: 7 sec Positioning - The ad is aligned left above the site header and is exactly the same width as the header. Ad will expand automatically on initial page load Ad will expand when a user clicks on the leave behind unit Ad will remain expanded once manually expanded. Expanded ad must have a click to close button. Leaderboard/Banner served in conjunction with the Pushdown on first visit per user session. Can be third-party served, or served at IB.

Video Player: Additional Information
Is Video Player Ad Clickable?	Yes If video or flash is produced by someone other than IBS, our click tracking code will need to be added to the link in order for Internet Broadcasting to track
Additional Ad Positions In The Player	Leaderboard (728x90) Can be tied to run with the video or without. Note: firefox and mac users may not see banner/video synchronization.
Can Skin/Wrapper of Player be sponsored?	No
Targeting	Targeting is based on the "categories" available in the player. These mimic the main site sections for the most part: news, sports, health entertainment, etc. Ads can be targeted to particular videos or whole categories. Note: Editors have discretion to turn of pre-loading ads on news stories of serious or tragic nature, however banner ads continue to run on those videos.
Can 3rd Party Ads be targeted to the player?	Flash Ads: Yes Video Ads: No
Scheduling Info	Video Ads can be scheduled as exclusive in a category or particular video or they can be set to meet specific impression goals. One ad per session.

Important Notes

Animations: Animated GIF's can cycle a maximum of 4 times with a 2 second pause between each cycle. Additionally, the last frame of the animation should contain all of the pertinent information for the ad. Animation length must not run longer than 15 seconds.

Borders: Ads with white backgrounds should have a one-pixel border around the graphic's perimeter. This border can be created within the graphic. The inclusion of the border must not exceed the ad's dimension restrictions.

Flash and Rich Media: All Flash ads must gracefully degrade to support older browser types. The use of a static GIF image of the last frame of the Flash movie will suffice. Please note that .FLA and .SWF files will be needed for all Flash files. Back Up .gifs or .jpgs are required for all flash IAB ad units.